Website SEO & GEO

SEO is the art of increasing the traffic that comes to your website via organic search. There are various elements to this, which include technical checks and optimisations – all of which make a difference to Google’s “preference” for your site over others – and also carefully-curated content that targets the most appropriate keywords for your for your business and fits into your overall digital content strategy.

What does it mean to “do SEO” on your website?

If you don’t optimise the content on your site then you’re missing a trick and relying on Google to do the work for you. You’re leaving the door open for a competitor to take the space you want to occupy.

Most business owners already know this but very few actually invest the time or money needed to make a difference.

Investing in SEO means:

• Tracking your traffic and using that data to understand how people find your site and why/where they leave it.
• Working to improve organic reach, which means people find you because of what you say you do, not because they already know your name.
• Generating content with a purpose, not just writing for writing’s sake or stuffing keywords onto pages because someone back in the day told you to put a blog on your site. Gaming your SEO tool, whether it’s RankMath, Yoast, All in One SEO, or your website provider’s built in SEO tool, so you get a green light does not mean it’s going to perform well in Search!
• Making the most of code by implementing Schema, having an optimised site map, video and image indexing, and optimising your meta data.

Why having a search-engine optimised site also puts you ahead with GEO

GEO (optimising content for GPTs, aka AI tools) is a new field but really it’s not such a giant leap if you’re also investing in your site’s SEO. The two go hand-in-hand and well-optimised website will give you a head start on your competition.

The essentials for success on both fronts all comes down to E-E-A-T, which means demonstrating your experience, expertise, authoritativeness, and trustworthiness. Ultimately, search tools, whether they’re AIs or humans, are looking for answers to questions. If you’re creating content relevant to your business and your ideal client with that in mind, you’re more than half-way there.

Learn more about SEO straight from the horse’s mouth with the Google Developer Guide.

Or book a discovery call and let us do the heavy lifting for you.

What to expect on an SEO/GEO discovery call with us

If you’re calling to discuss your site SEO, we’ll want to know a few things about you, your business, and your website. The questions we have for you include:

• Do you know how much organic traffic you are getting to your website?
• What, if anything, is your current content strategy?
• Where do most of your new client calls come from?
• Are you ready to invest in your site?

Why do we ask about your current Search stats?

Because we need a baseline. Without any idea how your site is performing, which means what search queries (literally, what people type into Google) are delivering either an impression of or a click through to your site, we really can’t do the work. Yes, we can run and audit and fix some technical stuff – but if we’re asking you to invest, we want to be able to monitor the effect of our work and measure the improvements.

Why do we ask about your readiness to invest in your site’s SEO?

SEO/GEO is not a one time thing. When you work on content, the benefits, whilst not always easy to measure, definitely increase in benefit over time: the more you put in, the more you get out! There’s always some trial and error involved: it’s not an exact science, so some things will work, others won’t – and we need to be actively monitoring changes and performance of content and making sure we are doing a better job than your competitors. We don’t always need a big budget for this – but we do need a regular commitment to continuous improvement.

Are you ready to get started?

If you’ve read all the above and a ready to talk through your SEO/GEO needs with us, book a discovery call and let’s get on with it!