Absolutely Southern France – Women-only Tours

Absolutely Southern France was a well-established tour company with a website that no longer reflected the brand and was confusing to visitors: it was not converting visitors into sales and wasn’t performing in Search.

We began this project with an SEO review – to give us a baseline against which to measure the success of the project – and then started work on a complete restructure. It was important to clearly show the services that were on offer, and promote the tours in particular.

A custom tours page was created – based on custom fields – with a uniform layout that could easily be updated and displayed across the site. Each tour was built with a gallery, a summary section, and a custom contact form so that Nancy could easily tell which tour was being inquired about.

Tools & Technologies

• WordPress hosted in a LiteSpeed-enabled server
• Hello theme with Elementor Pro
• A custom panel in the dashboard for managing Tours
• Custom page layout for tours
• Instagram feed link – with Smash Balloon

More Images